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Protect And Maximize Their Hard-Earned Profits!
Dear Restaurant Owner,
Last Father's Day, I stole $100 from a local restaurant.
I didn't wear a ski mask and wave a pistol in the cashier's face. I didn't break into their safe during the dark, dark night. I didn't have to do anything that dramatic. In fact, it was like taking candy from a baby.
Now, before you start thinking you're reading a letter from a common thief, allow me to explain.
I didn't realize at the time I was stealing anything from that restaurant. Here's what happened:
My husband and I took eight people out to dinner on Father's Day. Turns out the waitress knew my daughter. We had a great time. The food was delicious, and the service was fantastic.
When the waitress brought our bill, I thought it looked way too low. I asked her about it and she said she had "comped" all of our drinks. So I asked her: "Are you allowed to do that?"
She said, "Of course, don't worry about it."
Well, figuring it was my lucky day, I gave her an extra fifty bucks on her tip. A win-win scenario!
At least I thought it was, at first. But the more I thought about it, I realized I had stolen $100 from the restaurant's owner … AND given the waitress a bonus for helping me do it!
So I started wondering …
- How many drinks this server had comped?
- How many other servers were doing the same thing?
- What else was going on in restaurants all over town that was sucking profits right out of the owners' pockets?
Let's face
it: making a healthy profit in the restaurant business
in today's challenging economy is not easy, not by a long shot.
in today's challenging economy is not easy, not by a long shot.
The last thing you need-with everything else you have to deal with-is to be a victim of the many little leaks (like the "comped" drinks I told you about) that can turn into a torrential flood and drown your already slim profit margins.
Or worse, losing money or even going out of business.
I'm Ginger Hollowell, Founder and President of Electronic Money Company. I live in work in Albuquerque and I've been helping local businesses and restaurants be more successful for over 10 years now.
I've conducted extensive research about the many ways that restaurant owners are seeing their profits "leak" out of their business. And most of the time, they don't even know it's happening to them! Believe me when I say … it's not your fault!
That's why I decided to share these insider secrets in a FREE report exclusively for restaurant owners and managers where I reveal …
"17 Little Leaks That Keep Restaurant Owners Poor"
This is a completely FREE report. I could easily charge $97-or even more-for this valuable information. But I'm giving it your absolutely FREE of charge. Just enter your name and email address and click the
button right
now. Here's a sample of what you're going to discover - that will be invaluable to your restaurant business-in this never-offered-before FREE Report …
- Why 10% of your tables have no beverage revenue (and how this could be costing you $4500 per year-or more-in pure, bottom-line profits!
- How verbal order firing opens the door to theft on both sides of the house-as much as $5700 a year or more
- Easiest known way to make sure your servers never know how much money is in the drawer (and why it's crucial that they don't know)
- How to make sure your payroll is not inflated with the "buddy punching" some servers are notorious for
- The business-changing secrets to slashing your new-employee training costs by up to 80%
- How to make your servers accountable for every penny. This one can put up to $16,800 per year back in your pocket
- How unscrupulous servers use the "soda pop game" to rob you blind! One busy restaurant in Ft. Worth, Texas got taken for over $30,000 in four months from this one scam alone!
- Why it's so important to have the ability to correct credit card mishaps without compromising your customers' raw credit card data (and how not doing this right wastes a ton of time and money).
- A very important (but almost unknown) "trick" which is costing you big time. If you have a buffet in your restaurant, this is one you MUST know!
- Why your credit card terminal may be "down" even though it's actually functioning perfectly!
- The truth behind the numerous ways your bartenders can siphon off your hard-earned profits-right under your nose!
- How servers set up a virtual "crime syndicate" with other staff members
- The "wrong ticket scam" and how servers use it against you
- How to know how many meals or drinks are being comped or voided
- Why your coupon promotions may be "costing" you money rather than "making" you money
- How to keep your shrinkage ratios at or below industry norms-easily and automatically
- Why having a cash register and a separate credit card terminal is costing you thousands of dollars a year in hidden costs
How
To Lose $140,777
The leaks that I detail in this FREE Report can cost you a TON of money in lost revenues and profits. Just a few of the leaks add up to $140,777 and could be a whole lot more than that!
Recently I conducted a live seminar with restaurant owners where we covered the 17 Little Leaks That Keep Restaurant Owners Poor in detail.
Here's what
restaurant owners who attended my seminar
had to say about learning the 17 Leaks:
had to say about learning the 17 Leaks:
| "Great
information to use as a checkpoint in my
restaurant." ~ Ernie Blackstone, Owner, Coaches Sports Grill, Albuquerque, New Mexico "This seminar addressed many important issues we all face every day." ~ Carla Villa, Managing Partner, High Noon, Albuquerque, New Mexico "Timely reminders of the games people are playing with our money." ~ Sherri Rivenburgh, Controller, Sandiago's and High Finance, Albuquerque, New Mexico |
Do
NOT read this FREE Report …
… If your restaurant is humming along, raking in revenues and profits hand over fist and you're already stuffing your bank account with loads of cash.
On the other hand … you absolutely MUST enter your name and email address, download this FREE Report and read it right away … if any of the following accurately describes YOU:
- You have this nagging feeling that you should be doing better than you are and putting more profits in the bank, and you're not sure why
- You suspect there might be one or even many "little leaks" that are draining hard-earned profits out of your business
- You're always ready to learn NEW information that can have an impact on your business and the bottom line
- You have a family to support and you're willing to do anything and everything, to make their lives even better
Since you're still reading this, you probably agree you need to read my FREE Report, "17 Little Leaks That Keep Restaurants Poor."
So just enter your name and email address and click the
button and
download your
FREE Report.Why not do it now, while it's fresh on your mind, and before anything else comes up!
Dedicated to your success,
Ginger
P.S. You have nothing to lose except a few minutes of your time reading this FREE Report worth $97. On the other hand, if you don't read this report, any one of the 17 Little Leaks I will reveal could continue to cost you thousands of dollars in hard-earned profits that you deserve to keep for yourself and your family.
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